📢 We're Hiring!
🔹 Marketing & Lead Generation Specialist
🚀 Join HireGummy in launching I.P.E Pro by BFL International!
HireGummy is Hiring for Building Protection Group (BPG) which is introducing a revolutionary solution to stop rising damp in the Australian market. We’re looking for a highly proactive Virtual Assistant with expertise in marketing, lead generation, and digital advertising to drive this product’s success.
Key Responsibilities
📌 Social Media & Lead Generation
- Develop and manage targeted campaigns on Facebook, Instagram, YouTube & TikTok (Newcastle & Maitland focus).
- Create engaging content (posts, graphics, animations, videos) to educate and capture leads.
- Implement shock-based marketing strategies highlighting the dangers of mold and its health impact.
- Set up and optimize lead generation forms on social media.
- Use online surveys & lead magnets (e.g., downloadable guides) to build a potential customer database.
📌 Digital Advertising & Website Traffic
- Optimize SEO and refine Google Ads to drive local traffic.
- Improve Facebook Ads targeting for customers and potential installers.
- Manage and enhance Facebook presence for better engagement.
- Monitor ad performance and adjust strategies for higher conversions.
📌 Lead Vetting & Chatbot Integration
- Set up a chatbot to pre-qualify leads before reaching the office.
- Develop a structured questionnaire to assess rising damp issues.
- Collaborate with the team to refine the lead-handling process.
📌 Research & Targeted Marketing
- Identify historical areas affected by rising damp (Newcastle, Maitland, Inner City Newcastle).
- Develop a hyper-local marketing strategy before expanding nationally.
- Research effective recruitment strategies for installers in key locations.
Ideal Candidate
✔ Proven experience in social media marketing, lead generation, or digital advertising.
✔ Ability to work independently with minimal direction.
✔ Strong knowledge of Facebook Ads, Google Ads, and lead generation tools.
✔ Experience with chatbot automation, survey tools (SurveyMonkey, Mailchimp, Typeform), and CRM management.
✔ Creative mindset to develop compelling marketing content (or collaborate with designers).
✔ Strong research skills to identify target areas and recruitment strategies.
Why Join Us?
✅ Task-based role to start, with opportunities to scale as sales grow.
✅ Freedom to take ownership and bring fresh ideas to our marketing approach.
✅ Work on a unique, high-impact product with strong local and national growth potential.
📩 Apply Now!